GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, WD generated approximately 90.9% of its revenue through Best Buy between January and May 2026, with Amazon accounting for just 9.0%, highlighting a heavy reliance on a single retail partner. The brand's average product price during this period stood at $198.80, though pricing saw notable fluctuation, including a 16.2% month-over-month decrease in the most recent period. WD experienced a significant revenue decline of 26.1% over the tracked timeframe, with the sharpest drop being a 45.1% month-over-month fall, signaling potential demand softening or inventory shifts. Despite the revenue pullback, average prices trended upward by 14.4% over the full period, suggesting a possible shift toward higher-priced SKUs in the product mix. These dynamics point to a brand navigating a challenging retail environment with concentrated channel dependency and evolving pricing strategies across Best Buy and Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for WD on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for WD.
BY REVENUE
WD sells 10% online and 90% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Jan to 0% in May.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 548K ratings on 2 channels, WD averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 548K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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