GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dalen generated the majority of its revenue through Amazon, which accounted for 38.7% of total revenue share from January to May 2026, followed by Lowes.com at 23.5%, Acehardware.com at 22.2%, and Homedepot.com at 15.6%. The brand's average product price stood at $22.61 across all tracked retailers during this period. Notably, Dalen experienced significant revenue growth of 186.2% over the observed timeframe, signaling strong upward momentum. Average pricing also trended upward, increasing 16.8% overall, suggesting either a shift toward higher-priced SKUs or strategic price adjustments. This diversified retail presence across four major home and garden retailers positions Dalen competitively within its category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 200% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dalen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dalen.
BY REVENUE
Dalen sells 59% online and 41% offline. Online runs through 3 channels; offline through 2. Online share has moved from 9% in Jan to 68% in May.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 202K ratings on 4 channels, Dalen averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 202K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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