GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Delta generated an average product price of $99.97 across five major retailers tracked between January and May 2026. Amazon led Delta's revenue share at 42.4%, followed by Menards at 28.3% and Lowe's at 21.8%, collectively accounting for over 92% of the brand's total revenue. Notably, Home Depot captured only 5.7% of Delta's revenue share despite being a major home improvement destination. During the March to May 2026 period, Delta experienced a significant revenue decline of 29.6%, signaling potential headwinds in consumer demand. Meanwhile, the brand's average price also decreased by 6.2% over the same timeframe, suggesting increased promotional activity or a shift toward lower-priced product sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Delta on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Delta.
BY REVENUE
Delta sells 46% online and 54% offline. Online runs through 3 channels; offline through 3.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 2.52M ratings on 5 channels, Delta averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.52M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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