Mohawk Home

Mohawk Home Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, Mohawk Home generated the largest share of its revenue through homedepot.com at 37.8%, followed closely by Amazon at 34.2% and menards.com at 26.2%, while lowes.com trailed significantly at just 1.8%. The brand's average product price during this period stood at $36.95, though pricing trended upward with a notable 16.4% increase in average price over the March to May 2026 window. Despite this rising price trajectory, Mohawk Home experienced a 12.5% overall revenue decline during the same period, suggesting that higher prices may be impacting purchase volume. The near-even revenue split between Home Depot and Amazon highlights a well-diversified distribution strategy across both home improvement and general e-commerce channels. Menards remains a surprisingly strong third pillar for the brand, capturing over a quarter of total revenue and outperforming the much larger Lowe's by a wide margin.