GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Door Armor generated revenue across three major retailers between January and May 2026, with Amazon commanding a dominant 64.5% revenue share, followed by menards.com at 18.7% and lowes.com at 16.8%. The brand's average product price during this period stood at $93.70, reflecting a modest 1.5% overall decrease in average pricing. Notably, Door Armor experienced a 12.9% decline in total revenue over the tracked period, signaling potential headwinds in consumer demand or competitive pressure. The heavy concentration of sales on Amazon suggests the brand's offline retail footprint at Menards and Lowe's remains comparatively limited despite their combined 35.5% share. These insights, sourced from Grips Intelligence, highlight both the brand's retail distribution strategy and emerging pricing and revenue trends worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Door Armor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Door Armor.
BY REVENUE
Door Armor sells 61% online and 39% offline. Online runs through 2 channels; offline through 2.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 25K ratings on 3 channels, Door Armor averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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