GRIPS CUSTOMERS & RESEARCH PARTNERS
Door Armor, a brand of privately held Armor Concepts LLC based in Nashville, Tennessee, demonstrates strong in-store performance across major home improvement retailers, according to data from Grips Intelligence covering January through August 2026. Amazon dominates the channel mix with 56% of revenue share, while Lowe's and Menards account for 23.6% and 20.4% respectively, reflecting a diversified retail presence. The brand achieved notable momentum in recent months, with revenue growth of 16.3% in the most recent tracked period and an overall year-to-date increase of 10.2 since the start of the analysis window. Average product pricing holds steady at approximately $93, with minimal fluctuation of just 1.7% month-over-month growth, indicating stable market positioning. This consistent performance across multiple online and offline channels positions Door Armor competitively within its category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Door Armor on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Door Armor.
BY REVENUE
Door Armor sells 10% online and 90% offline. Online runs through 1 channel; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 768 ratings on 2 channels, Door Armor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 768 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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