GRIPS CUSTOMERS & RESEARCH PARTNERS
Durable generated in-store revenue across two primary retail channels from January through August 2026, with Amazon commanding an overwhelming 89.0% share of total sales according to Grips Intelligence. The brand's average product price stood at $18.48, though prices increased 11.4% overall during the analysis period, reaching $19.94 by the most recent reporting month. Recent performance showed headwinds, with revenue declining 3.6% since the start of the tracking window and dropping an additional 1.1% in the latest month-over-month comparison. Menards.com represented the secondary channel at 10.1% revenue share, leaving minimal diversification in Durable's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Durable on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Durable.
BY REVENUE
Durable sells 70% online and 30% offline. Online runs through 2 channels; offline through 1.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 71K ratings on 3 channels, Durable averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.00
Price
$154K
Revenue
$39.00
Price
$109K
Revenue
$45.00
Price
$94K
Revenue
$69.00
Price
$69K
Revenue
$49.00
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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