Duraflame

Duraflame Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes, Menards, and Ace Hardware, Duraflame maintains a strong retail presence with Amazon commanding a dominant 78.2% share of the brand's total revenue. The brand's average product price during this period stood at $22.98, though pricing showed a notable 18.4% decline over the tracked months. Lowes.com captured the second-largest revenue share at 14.0%, followed by Menards at 6.4%, indicating that home improvement retailers remain key secondary channels for the brand. Overall, Duraflame experienced a significant 69.0% revenue decline across the period, consistent with expected seasonal demand patterns as the market transitions from colder to warmer months. These insights underscore the importance of tracking multi-retailer performance trends to understand Duraflame's evolving market position throughout the year.