EasyFlex

EasyFlex Market Overview

According to in-store data from Grips Intelligence, EasyFlex generated the majority of its revenue through Lowes, which accounted for 71.9% of total revenue share between January and March 2026, followed by Amazon at 13.9% across five tracked retailers. The brand's average product price stood at $16.77 during the period, with pricing trending upward by 31.4% overall. EasyFlex experienced significant revenue momentum, with growth reaching 211.2% over the tracked quarter. Amazon's top-selling EasyFlex products commanded notably higher price points, with individual items reaching up to $141.00, far exceeding the brand's overall average. The remaining revenue share was split among Ace Hardware (6.7%), Menards (6.3%), and Home Depot (1.3%), indicating a highly concentrated retail distribution strategy.