GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, EasyFlex generated the majority of its revenue through Lowes.com, which accounted for 59.5% of total revenue share between January and May 2026 across four tracked retailers including Amazon, Menards, and Ace Hardware. The brand experienced impressive growth during this period, with revenue surging 140.8% over the tracked months. Average product pricing also trended upward, rising 24.1% overall to reach $22.95 by the end of the period. Amazon and Menards.com captured 18.7% and 16.6% of revenue share respectively, making them the second and third largest channels for EasyFlex. With an average product price of $20.20 across all retailers, EasyFlex maintains an accessible price point while delivering strong revenue momentum heading into the summer season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 142% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 24% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for EasyFlex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EasyFlex.
BY REVENUE
EasyFlex sells 21% online and 79% offline. Online runs through 3 channels; offline through 3.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 425K ratings on 4 channels, EasyFlex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 425K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$141.00
Price
$178K
Revenue
$24.04
Price
$64K
Revenue
$143.72
Price
$61K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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