GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Lowe's, and Amazon, Optimal maintained an average product price of $127.60. Home Depot dominated as Optimal's leading retail channel, capturing 55.5% of total revenue share, followed by Lowe's at 30.9% and Amazon at a distant 13.6%. Notably, the brand experienced a significant revenue decline of 51.1% over the tracked period, signaling potential challenges in market demand or distribution. Average pricing also saw downward pressure, dropping 31.8% overall, which may reflect promotional activity or shifting product mix. These trends suggest Optimal is navigating a transitional period across its key retail partners heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 32% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Optimal on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Optimal.
BY REVIEW COUNT
Across 7.1K ratings on 3 channels, Optimal averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 7.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
