GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, menards.com, and acehardware.com from January to May 2026, EcoPure maintained an average product price of $33.07. Amazon dominated as the brand's primary retail channel, commanding an 81.0% share of total revenue, followed by menards.com at 15.1% and acehardware.com at 3.6%. Notably, EcoPure experienced a 15.9% decline in overall revenue during the tracked period, signaling potential headwinds for the brand. This revenue softening was accompanied by a 13.1% decrease in average price, suggesting increased discounting or a shift toward lower-priced product mix. These trends indicate that EcoPure's market positioning may be under pressure despite its strong concentration on Amazon as its leading retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for EcoPure on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EcoPure.
BY REVENUE
EcoPure sells 78% online and 22% offline. Online runs through 1 channel; offline through 2.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 52K ratings on 3 channels, EcoPure averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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