GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Elama generated an average product price of $61.50 across tracked retailers between January and May 2026. The brand's revenue is heavily concentrated in the home improvement channel, with Lowes.com commanding a dominant 52.4% revenue share, followed closely by HomeDepot.com at 40.0%, while Newegg and Amazon together account for less than 8% of total sales. Notably, Elama's average price experienced a 5.0% decline over the tracked period, suggesting possible promotional activity or shifts in product mix. Overall revenue also trended downward, dropping 3.1% during the observed timeframe. These insights position Elama as a brand heavily reliant on home improvement retail partners, with pricing and revenue trends worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Elama on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Elama.
BY REVIEW COUNT
Across 61K ratings on 4 channels, Elama averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$63.53
Price
$71K
Revenue
$71.00
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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