GRIPS CUSTOMERS & RESEARCH PARTNERS
Enoz, owned by Willert Home Products, a family-owned private company, generated an average product price of $8.79 across in-store channels tracked from January through August 2026, according to Grips Intelligence. Amazon dominated the brand's revenue share at 36.3%, followed by Ace Hardware at 29.4% and Lowe's at 20.3%, while Menards captured the remaining 13.7%. The brand faced headwinds during the analysis period, with overall revenue declining 9.8% since the beginning of the year and average prices falling 5.9% over the same timeframe. Despite these challenges, Enoz maintained a diversified retail presence across major home improvement channels. The downward revenue and pricing trends suggest increased competitive pressure or shifting consumer demand in the category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Enoz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Enoz.
BY REVENUE
Enoz sells 42% online and 58% offline. Online runs through 2 channels; offline through 3. Online share has moved from 14% in Apr to 47% in Aug.
Online
42%
58%
Offline
Online channels
42%
Offline channels
58%
BY REVIEW COUNT
Across 157K ratings on 4 channels, Enoz averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 157K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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