GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes, Menards, and Ace Hardware, Estwing maintains a strong multi-retailer presence with an average product price of $29.23. Amazon leads as the brand's top revenue channel, commanding a dominant 44.8% revenue share, followed by Lowes at 34.7% and Menards at 13.2%. Notably, Estwing's revenue grew 6.9% over the tracked period, signaling healthy demand momentum heading into the summer season. Ace Hardware, while contributing a smaller 6.7% share, rounds out the brand's broad retail distribution footprint. This diversified retailer strategy positions Estwing competitively across both major e-commerce and home improvement channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Estwing on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Estwing.
BY REVENUE
Estwing sells 43% online and 57% offline. Online runs through 3 channels; offline through 3.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 874K ratings on 4 channels, Estwing averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 874K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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