Estwing

Estwing Market Overview

According to in-store data from Grips Intelligence, Estwing generated nearly half of its revenue through Amazon (48.7%) during Q1 2026 (January–March), followed by Lowes.com at 32.5%, with Menards.com and Acehardware.com accounting for the remaining share across the four tracked retailers. The brand's average product price stood at $29.72 across all channels during this period. Estwing saw a notable 20.9% month-over-month revenue spike in the most recent month of the quarter, signaling strong momentum heading into spring. Despite this revenue growth, average pricing trended downward with a 4.0% decline over the quarter, suggesting increased promotional activity or a shift toward lower-priced SKUs. This combination of rising revenue and softening prices positions Estwing as an accessible yet high-volume competitor in its category.