Home/Insights/Brands/SunbeltProduct Intelligence - 2026 YTD USA

Sunbelt

100K+

Products Sold, Jan to May 2026

400+

# Offline Stores

$32.76

Avg. Price

4.4

Avg. Rating

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Sunbelt Market Overview

According to Grips Intelligence in-store data tracked from January to May 2026, Sunbelt demonstrates a highly concentrated retail footprint, with Lowes.com commanding 95.7% of total revenue share compared to just 4.2% for HomeDepot.com. The brand's average product price sits at $32.76, though individual products range significantly, with some items priced as high as $119.15. Notably, Sunbelt experienced strong overall revenue growth of 22.2% during the tracked period, signaling healthy demand momentum across its retail partners. Average pricing also trended upward, climbing 7.7% over the same timeframe, suggesting either a shift toward higher-value products or successful price increases. Sunbelt's near-exclusive reliance on Lowe's as its primary retail channel represents both a strategic alignment and a potential concentration risk worth monitoring.

Revenue Share by Channel
Data covers Lowe's, Home Depot

Sunbelt's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 22% from Mar to May.

Monthly revenue

Indexed values, 0-100

Sunbelt's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.

Average price

Absolute values in $

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Sunbelt's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Sunbelt on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Sunbelt's channels

REVENUE SHARE

Revenue distribution across tracked channels for Sunbelt.

Channels by revenue share

Distribution in %

Sunbelt's online vs offline revenue split

BY REVENUE

Sunbelt sells 14% online and 86% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

14%

86%

Offline

Online channels

14%

Lowes.com
HomeDepot.com

Offline channels

86%

Lowe's stores

Sunbelt's customer ratings

BY REVIEW COUNT

Across 50K ratings on 2 channels, Sunbelt averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 50K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Sunbelt

BY REVENUE

Lowe's
Lowe's
#1Sunbelt 15-in x 6-in-6 in Front Wheel for Riding Mower/Tractor

$63.19

Price

$342K

Revenue

#2Sunbelt 5/8-in x 142.5-in Deck Belt, for 54-in Riding Mower/Tractors, Replaces OEM Part Number 191273, 532191273, 584451901

$58.86

Price

$158K

Revenue

#3Sunbelt 5/8-in x 123.2-in Deck Belt, for 46-in Zero-turn Mowers, Replaces OEM Part Number 117245, 539117245

$58.90

Price

$148K

Revenue

#4Sunbelt 20-in x 8-in Turf Rear Wheel Tire

$119.15

Price

$111K

Revenue

#5Sunbelt 1/2-in x 96.5-in Deck Belt, for 42-in Riding Mower/Tractors, Replaces OEM Part Number

$36.98

Price

$79K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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