GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Etekcity demonstrates an overwhelming reliance on a single retail channel, with Amazon accounting for 99.8% of the brand's total revenue share. The brand's average product price sits at $24.46, with pricing showing a modest upward trend of 3.3% over the tracked period. Despite steady pricing, Etekcity's overall revenue declined by 3.8% during the same timeframe, suggesting softening consumer demand. The brand's top-selling products on Amazon are priced between $13.99 and $22.53, indicating a value-oriented positioning in its core categories. These dynamics point to both a concentration risk in retail distribution and a potential need for Etekcity to diversify its channel strategy going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Etekcity on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Etekcity.
BY REVIEW COUNT
Across 4.9M ratings on 1 channel, Etekcity averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.27
Price
$5.6M
Revenue
$20.13
Price
$5M
Revenue
$13.99
Price
$3.38M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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