GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the provided data, here is the Market Overview: According to in-store data from Grips Intelligence, Ethanol Shield maintained an average product price of $7.84 across five major retailers tracked between January and May 2026. Ace Hardware dominated as the brand's leading retail channel, commanding a significant 39.0% revenue share, nearly double that of second-place Home Depot at 20.5%. Lowe's followed closely behind with an 18.9% share, while Amazon and Menards rounded out the distribution at 12.0% and 9.6% respectively, indicating the brand's strong brick-and-mortar retail presence. Notably, the brand experienced a 15.1% overall revenue decline during the tracked period, even as average pricing saw a 12.2% month-over-month increase in the most recent period. This pricing-volume dynamic suggests Ethanol Shield may be navigating a shift in consumer demand sensitivity worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ethanol Shield on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ethanol Shield.
BY REVENUE
Ethanol Shield sells 30% online and 70% offline. Online runs through 2 channels; offline through 3.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 5.5K ratings on 5 channels, Ethanol Shield averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 5.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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