GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Fanta demonstrates a commanding presence across tracked retailers including Amazon, Lowes.com, and Office Depot. Amazon dominates Fanta's revenue distribution, accounting for 60.9% of total revenue share, followed by Lowes.com at 32.3% and Office Depot at 6.5%. The brand's average product price currently sits at $4.78, though pricing has seen a notable 15.7% decrease over the tracked period. Fanta has experienced strong recent momentum, with revenue growing 45.4% overall during the reporting window. This combination of aggressive pricing strategy and significant revenue growth suggests Fanta is actively expanding its market footprint across major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fanta on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fanta.
BY REVENUE
Fanta sells 53% online and 47% offline. Online runs through 1 channel; offline through 2.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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