GRIPS CUSTOMERS & RESEARCH PARTNERS
Fanta, owned by The Coca-Cola Company (NYSE: KO), demonstrates significant e-commerce concentration with Amazon commanding 59.4% of revenue share according to Grips Intelligence data from January through August 2026. The brand achieved substantial year-to-date growth of 31.4% in overall revenue, while average product pricing increased 16.3% over the same period, positioning Fanta at an average price point of $4.48. Amazon and Lowes.com together account for over 94% of tracked in-store revenue, with Office Depot representing a minor 5.4% channel share. Most recently, the brand experienced a 7.2% revenue decline in the latest measured period, suggesting potential seasonal or market fluctuations. The significant pricing increases paired with strong revenue growth indicate effective premium positioning within the tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fanta on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fanta.
BY REVENUE
Fanta sells 60% online and 40% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Apr to 68% in Aug.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 23K ratings on 3 channels, Fanta averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 23K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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