GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), Fanta maintained a strong retail presence across Amazon, Lowes.com, and Office Depot, with an average product price of $5.36. Amazon dominated Fanta's revenue share at 68.1%, followed by Lowes.com at 25.0% and Office Depot at 6.3%. Notably, the brand experienced a significant overall revenue decline of 29.7% over the tracked period, signaling potential shifts in consumer demand or competitive pressures. Average pricing also trended downward, dropping 16.5% across the quarter, which may reflect promotional activity or pricing adjustments to stimulate sales. These trends suggest Fanta faces headwinds in maintaining both revenue momentum and price stability heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Fanta on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Fanta.
