GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Firman generated the majority of its revenue through Lowe's, which accounted for 86.6% of total revenue share between January and May 2026, with Home Depot capturing the remaining 13.2% across the two tracked retailers. The brand's average product price during this period stood at $640.50, reflecting a premium positioning within its competitive landscape. Notably, Firman's average price experienced a significant 37.9% decline over the March to May 2026 trend period, suggesting aggressive promotional activity or a shift in product mix. Revenue also saw a substantial 40.1% drop over the same trending window, indicating potential seasonal softening or inventory adjustments. Lowe's dominant share highlights a highly concentrated retail distribution strategy that could present both opportunity and risk for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 44% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Firman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Firman.
BY REVENUE
Firman sells 24% online and 76% offline. Online runs through 2 channels; offline through 1. Online share has moved from 17% in Jan to 52% in May.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 15K ratings on 2 channels, Firman averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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