GRIPS CUSTOMERS & RESEARCH PARTNERS
Firman, a division of Sumec Machinery (SSE: 600710), maintains a strong in-store presence with approximately 79% of revenue concentrated on Lowes.com and the remaining 20.7% on Home Depot.com during the first eight months of 2026. The brand's average product price stands at $541.44, though it has declined 13.6% overall since the beginning of the tracking period, according to data from Grips Intelligence. Recent momentum has softened, with revenue dropping 8.8% year-to-date and a 6.6% decline in the most recent month, despite a modest 3.7% increase in average pricing in the latest period. These offline channel dynamics reflect shifting consumer demand and competitive pressures in the retailer-dominated market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Firman on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Firman.
BY REVENUE
Firman sells 38% online and 62% offline. Online runs through 2 channels; offline through 1.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 16K ratings on 2 channels, Firman averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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