GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Generac generated the majority of its revenue through two dominant retailers between January and March 2026, with Home Depot commanding 48.4% of revenue share and Lowe's closely following at 43.1%, together accounting for over 91% of tracked sales across Home Depot, Lowe's, Amazon, and Ace Hardware. The brand's average product price during this period stood at $987.39, reflecting a premium positioning within its category. Notably, Amazon and Ace Hardware captured only a combined 8.6% of Generac's revenue share, underscoring the brand's heavy reliance on the two leading home improvement retailers for distribution. Average pricing saw a modest decline of 0.7% over the quarter, suggesting relative price stability despite broader market fluctuations. Overall, Generac's retail footprint remains highly concentrated, presenting both a strength in channel partnership depth and a potential vulnerability in diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Generac on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Generac.
