Generac

Generac Market Overview

According to in-store data from Grips Intelligence, Generac maintained an average product price of $1,140.40 across four major retailers—Lowes, Home Depot, Amazon, and Ace Hardware—during the January to May 2026 period. Lowes dominated as Generac's leading retail channel, capturing 57.2% of total revenue share, followed by Home Depot at 37.3%, while Amazon and Ace Hardware combined accounted for just 5.4%. The brand experienced a 6.0% overall revenue growth during the tracked period, demonstrating steady consumer demand. Notably, Generac's average price also climbed 6.3% over the same timeframe, suggesting the brand has been able to command higher pricing without sacrificing sales momentum. This combination of rising prices and growing revenue points to strong brand positioning and sustained market confidence in Generac heading into mid-2026.