GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Flood generated the majority of its revenue through homedepot.com, which accounted for 57.0% of total revenue share between January and May 2026 across four tracked retailers. Amazon followed as the second-largest channel at 19.6%, with acehardware.com close behind at 17.6%, while lowes.com trailed at just 5.7%. The brand maintained an average product price of $25.20 during the period. Notably, Flood's revenue remained essentially flat over the tracked months, dipping just 0.2% overall, suggesting stable but stagnant demand. Home Depot's dominant share highlights the brand's heavy reliance on a single retail partner for the bulk of its sales performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Flood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flood.
BY REVENUE
Flood sells 76% online and 24% offline. Online runs through 3 channels; offline through 2. Online share has moved from 64% in Jan to 74% in May.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 398K ratings on 4 channels, Flood averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 398K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
