FloorHeat

FloorHeat Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across homedepot.com and lowes.com, FloorHeat maintains a nearly even retail split, with Home Depot commanding 55.3% of revenue share compared to Lowes at 44.5%. The brand's average product price sits at $63.01 across tracked retailers during this period. Notably, FloorHeat experienced significant momentum with revenue growing 54.1% over the measured timeframe, signaling strong consumer demand. The brand's balanced distribution strategy across the two largest home improvement retailers positions it well for sustained visibility and competitive shelf presence. These metrics suggest FloorHeat is gaining meaningful traction in a category where retail distribution breadth is a key growth driver.