GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, FOGO generated its revenue across four major retailers between January and May 2026, with Lowe's leading at 40.6% revenue share, closely followed by Ace Hardware at 39.7%, while Amazon accounted for 17.7% and Home Depot trailed significantly at just 1.9%. The brand's average product price during this period stood at $30.33, reflecting a modest 1.5% overall price decrease. Notably, FOGO demonstrated strong momentum with an 18.0% revenue growth over the tracked period, signaling increasing consumer demand. The near-equal revenue split between Lowe's and Ace Hardware suggests FOGO maintains a well-balanced distribution strategy across its top two retail partners, rather than relying heavily on a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for FOGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for FOGO.
BY REVENUE
FOGO sells 59% online and 41% offline. Online runs through 3 channels; offline through 1. Online share has moved from 18% in Jan to 57% in May.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 57K ratings on 4 channels, FOGO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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