GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across Amazon, Home Depot, Menards, and Lowe's, Masterbuilt demonstrated strong market momentum with revenue growing 57.2% over the tracked period. Amazon dominates as the brand's primary retail channel, commanding a 73.8% share of total revenue. The brand's average product price sits at $147.38, though this figure saw a notable 47.6% increase over the period, suggesting a shift toward higher-end product sales. Home Depot holds the second-largest revenue share at 13.5%, followed by Menards at 7.4% and Lowe's at 5.3%. The combination of rising average prices and accelerating revenue points to robust consumer demand for Masterbuilt across major retailers heading into the peak outdoor season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 57% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 48% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Masterbuilt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Masterbuilt.
BY REVENUE
Masterbuilt sells 88% online and 12% offline. Online runs through 3 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 731K ratings on 4 channels, Masterbuilt averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 731K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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