GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon, Home Depot, Menards, and Lowe's from January to March 2026, Masterbuilt generated the vast majority of its revenue through Amazon, which accounted for a dominant 83.1% share. The brand's average product price during this period stood at $133.34, though pricing showed a notable downward trend with a 24.2% overall decrease. Home Depot followed as the second-largest retailer for Masterbuilt at 10.1% revenue share, with Menards and Lowe's contributing 4.1% and 2.5% respectively. Overall revenue experienced a significant decline of 51.8% over the tracked period, signaling potential seasonal softness or shifting consumer demand heading into Q1 2026. These insights from Grips Intelligence highlight Masterbuilt's heavy reliance on a single retail channel alongside meaningful pricing and revenue headwinds.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 52% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 24% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Masterbuilt on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Masterbuilt.
BY REVENUE
$189.74
Price
$314K
Revenue
