GRIPS CUSTOMERS & RESEARCH PARTNERS
Masterbuilt, owned by The Middleby Corporation (NASDAQ: MIDD), generated an average product price of $180.39 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. Amazon dominated the brand's revenue mix with a commanding 70.7% share, while Home Depot, Menards, and Lowe's accounted for 16.2%, 8.5%, and 4.7% respectively. The brand experienced a slight overall revenue decline of 0.8% across the tracked period, though average prices increased marginally by 1.0% in the most recent month measured. Top-performing products ranged significantly in price, from $229 electric smokers on Amazon to premium $1,087 charcoal grills on Home Depot, reflecting a diverse product portfolio across price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Masterbuilt on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Masterbuilt.
BY REVENUE
Masterbuilt sells 90% online and 10% offline. Online runs through 3 channels; offline through 2. Online share has moved from 67% in Apr to 94% in Aug.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 732K ratings on 4 channels, Masterbuilt averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 732K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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