GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Royal Oak generated nearly half of its revenue through Lowes.com (49.7%) between January and May 2026, followed by Menards.com at 27.4% and Amazon at 18.0%, with Home Depot capturing just 4.9% of revenue share. The brand demonstrated strong momentum during this period, with overall revenue growing an impressive 79.3% across these four major retailers. Royal Oak maintained an average product price of $12.24, though pricing saw a slight decline of 1.9% over the tracked period. The brand's dominant presence at Lowe's, commanding nearly half of all tracked revenue, suggests a strong retail partnership that significantly outpaces its distribution through other channels. This concentration across home improvement retailers highlights Royal Oak's strategic positioning in the competitive retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 79% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Royal Oak on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Royal Oak.
BY REVENUE
Royal Oak sells 24% online and 76% offline. Online runs through 3 channels; offline through 2. Online share has moved from 9% in Jan to 21% in May.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 70K ratings on 4 channels, Royal Oak averages 4.5★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.5
/ 5
From 70K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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