GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Forney generated nearly half of its revenue (48.5%) through Ace Hardware between January and May 2026, making it the brand's dominant retail channel across the five tracked retailers. Home Depot and Lowe's each contributed an equal 21.5% revenue share, together accounting for 43% of Forney's total sales. The brand's average product price stood at $18.77, though its average price trended upward with a 13.8% increase over the March to May 2026 period. Meanwhile, Forney's revenue declined 12.2% during the same timeframe, suggesting that rising prices may be impacting purchase volume. Amazon and Menards represented a combined 8.5% of revenue, indicating Forney's sales remain heavily concentrated in traditional hardware retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Forney on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Forney.
BY REVENUE
Forney sells 46% online and 54% offline. Online runs through 3 channels; offline through 2.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 151K ratings on 5 channels, Forney averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 151K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$4.59
Price
$109K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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