GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking five major retailers from January to May 2026, General posted a solid 4.4% revenue growth over the period, with an average product price of $21.86. Ace Hardware dominated as the brand's leading retail partner, commanding a significant 50.1% share of total revenue, followed by Amazon at 20.4% and Home Depot at 16.1%. Notably, General's average price rose 12.7% over the tracked period, signaling a meaningful upward pricing trend. Lowes.com and Newegg rounded out the retailer mix with 12.0% and 1.4% revenue shares respectively, highlighting General's broad multi-retailer distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for General on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for General.
BY REVENUE
General sells 48% online and 52% offline. Online runs through 4 channels; offline through 1.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 24K ratings on 5 channels, General averages 4.4★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.4
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.99
Price
$35K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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