GRIPS CUSTOMERS & RESEARCH PARTNERS
Frigidaire, owned by Electrolux (Nasdaq Nordic: ELUX A), shows a significant revenue decline of 38.7% in recent months based on in-store data tracked from January through August 2026, according to Grips Intelligence. Best Buy dominates the brand's channel mix with 74.3% of revenue share, while Amazon contributes 16.3%, with the remaining split between Lowe's and Home Depot. Average product pricing has declined 32.8% over the tracked period, with prices falling to $229.02 in the most recent month—a 29.3% drop—indicating aggressive promotional activity across channels. Top-performing SKUs vary significantly by retailer, from premium ranges exceeding $5,000 at Best Buy to mid-range window air conditioners and water filters on Amazon and Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 32% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Frigidaire on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Frigidaire.
BY REVENUE
Frigidaire sells 21% online and 79% offline. Online runs through 3 channels; offline through 2.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 4.37M ratings on 4 channels, Frigidaire averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 4.37M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,055.78
Price
$14M
Revenue
$5,299.99
Price
$11M
Revenue
$1,114.98
Price
$8.2M
Revenue
$2,173.98
Price
$7.5M
Revenue
$1,920.06
Price
$6.6M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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