GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GE generated the majority of its revenue through Best Buy, which accounted for a dominant 74.3% revenue share during Q1 2026 (January–March), followed by Lowes.com at 17.8% and Amazon at just 4.6%, across five tracked retailers. The brand's average product price stood at $130.47 during this period, reflecting a diverse portfolio spanning multiple price tiers. Notably, GE experienced a significant 35.8% revenue decline over the quarter, accompanied by a 35.2% drop in average selling price, suggesting increased promotional activity or a shift in product mix. Home Depot and Ace Hardware combined represented less than 3% of GE's total revenue share, indicating a highly concentrated retail distribution strategy. These trends point to a challenging quarter for GE, with Best Buy remaining the brand's critical retail partner despite broader market headwinds.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 36% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 35% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for GE on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for GE.
