GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GE generated an average product price of $111.07 across five major retailers between January and May 2026. Best Buy dominated GE's revenue share at 69.2%, followed by Lowes.com at 16.2% and Amazon at 10.7%, making these three retailers responsible for over 96% of the brand's total revenue. During the March to May 2026 period, GE's average price saw a notable 5.7% overall increase, with a significant 16.3% month-over-month spike in the most recent month. Despite the rising prices, GE experienced a 4.2% decline in overall revenue during the same period, suggesting potential volume sensitivity to price changes. Home Depot and Ace Hardware combined accounted for just 3.4% of GE's revenue share, indicating a highly concentrated retail distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GE on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GE.
BY REVENUE
GE sells 16% online and 84% offline. Online runs through 3 channels; offline through 3. Online share has moved from 11% in Jan to 20% in May.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 16M ratings on 5 channels, GE averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,409.63
Price
$40M
Revenue
$1,407.75
Price
$7.8M
Revenue
$1,314.52
Price
$7M
Revenue
$843.05
Price
$6.1M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
