Home/Insights/Brands/WhirlpoolProduct Intelligence - 2026 YTD USA

Whirlpool

2M+

Products Sold, Jan to May 2026

2,500+

# Offline Stores

$475.93

Avg. Price

4.4

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Whirlpool Market Overview

According to in-store data from Grips Intelligence, Whirlpool maintained an average product price of $443.69 across five major retailers tracked from January to May 2026. Best Buy dominated Whirlpool's retail revenue distribution, commanding an overwhelming 84.5% share, far outpacing Amazon at 6.0% and Lowe's at 4.6%. Menards and Home Depot rounded out the retailer mix with modest shares of 3.5% and 1.1%, respectively, indicating a highly concentrated retail strategy. Notably, Whirlpool's top-priced products at Best Buy reached as high as $2,587.44, while Home Depot's Whirlpool assortment centered around a lower price band near $500–$660. This heavy reliance on a single retail partner for the vast majority of revenue represents both a strategic advantage in channel focus and a potential vulnerability for the brand.

Revenue Share by Channel
Data covers Best Buy, Amazon, Lowe's, Menards, Home Depot

Whirlpool's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 51% from Mar to May.

Monthly revenue

Indexed values, 0-100

Whirlpool's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 40% from Mar to May.

Average price

Absolute values in $

Start benchmarking for free

Whirlpool's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Whirlpool on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Whirlpool's channels

REVENUE SHARE

Revenue distribution across tracked channels for Whirlpool.

Channels by revenue share

Distribution in %

Whirlpool's online vs offline revenue split

BY REVENUE

Whirlpool sells 7% online and 93% offline. Online runs through 4 channels; offline through 3. Online share has moved from 0% in Jan to 18% in May.

Revenue by channel

Share of total revenue across all channels

Online

7%

93%

Offline

Online share trend

Jan – May

Online channels

7%

Amazon.com
HomeDepot.com
Lowes.com
Newegg.com

Offline channels

93%

Best Buy stores
Lowe's stores
Menards stores

Whirlpool's customer ratings

BY REVIEW COUNT

Across 3.94M ratings on 5 channels, Whirlpool averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 3.94M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Whirlpool

BY REVENUE

Best Buy
Best Buy
#1Whirlpool - SideKicks 17.7 Cu. Ft. Refrigerator - Monochromatic Stainless Steel

$2,587.44

Price

$27M

Revenue

#2Whirlpool - 20.6 Cu. Ft. Side-by-Side Counter-Depth Refrigerator - Stainless Steel

$1,979.99

Price

$18M

Revenue

#3Whirlpool - 21.4 Cu. Ft. Side-by-Side Refrigerator - Biscuit

$1,479.99

Price

$10M

Revenue

#4Whirlpool - 31 Cu.Ft. French Door Refrigerator with Ice Maker and Family-Sized Capacity - White

$1,718.48

Price

$9.5M

Revenue

#5Whirlpool - 3.4 Cu. Ft. Stackable Electric Dryer with Flexible Installation - White

$809.99

Price

$9.2M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved