GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, KitchenAid generated the vast majority of its tracked revenue through Best Buy, which accounted for 83.4% of total revenue share, with Amazon capturing just 15.0%. The brand's average product price during this period stood at $277.23, though pricing saw a notable decline of 28.5% over the tracked timeseries from March to May 2026. Revenue also experienced significant downward pressure, dropping 39.1% over the same timeseries window. These trends suggest KitchenAid may be facing shifting demand dynamics or increased promotional activity across its key retail partners heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kitchenaid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Kitchenaid.
BY REVENUE
Kitchenaid sells 12% online and 88% offline. Online runs through 3 channels; offline through 1.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 20M ratings on 2 channels, Kitchenaid averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 20M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10,529.99
Price
$76M
Revenue
$2,583.26
Price
$22M
Revenue
$2,267.99
Price
$17M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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