GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Frontier generated an average product price of $14.99 across tracked retailers between January and May 2026. Amazon dominates Frontier's retail distribution, commanding a 91.1% revenue share, with homedepot.com and acehardware.com trailing at 4.5% and 3.3% respectively. The brand experienced a 3.0% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand. Meanwhile, Frontier's average price saw a modest 0.2% increase over the same timeframe, suggesting the brand has maintained pricing stability despite softening sales. These dynamics point to a highly Amazon-dependent distribution strategy for Frontier, with limited but notable presence across home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Frontier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frontier.
BY REVENUE
Frontier sells 95% online and 5% offline. Online runs through 2 channels; offline through 3.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 960K ratings on 4 channels, Frontier averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 960K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.53
Price
$224K
Revenue
$12.36
Price
$167K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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