GRIPS CUSTOMERS & RESEARCH PARTNERS
Frost King, owned by private company Thermwell Products Co., Inc., generated in-store revenue that declined 19.6% during the January–August 2026 period according to Grips Intelligence data. Lowe's dominates the brand's retail distribution with 42.4% revenue share, more than double Amazon's 24.3% share, while Menards and Ace Hardware contribute 17.1% and 10.8% respectively. Average product pricing decreased 4.0% over the tracked period, with items averaging $9.48 across channels. Recent momentum has been challenging, with revenue dropping 19.7% in the latest month tracked and average prices declining 8.1% month-over-month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Frost King on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frost King.
BY REVENUE
Frost King sells 36% online and 64% offline. Online runs through 3 channels; offline through 3.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 1.41M ratings on 5 channels, Frost King averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.41M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$4.93
Price
$123K
Revenue
$27.84
Price
$118K
Revenue
$26.09
Price
$106K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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