GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Frost King generated revenue across five major retailers between January and May 2026, with Amazon leading at 28.8% revenue share, closely followed by Lowe's at 27.7%. Menards and Ace Hardware captured significant portions of the brand's sales at 20.0% and 19.4% respectively, while Home Depot trailed notably at just 4.0%. The brand's average product price stood at $9.14, reflecting its positioning in the value segment of the market. Frost King experienced overall revenue growth of 7.9% during the tracked period, signaling healthy demand momentum. The relatively even distribution of revenue across Amazon, Lowe's, Menards, and Ace Hardware suggests a well-diversified retail strategy with no single-channel dependency.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Frost King on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Frost King.
BY REVENUE
Frost King sells 31% online and 69% offline. Online runs through 3 channels; offline through 3. Online share has moved from 4% in Jan to 37% in May.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 1.52M ratings on 5 channels, Frost King averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.52M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
