GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hercules generated an average product price of $14.67 across five major retailers—Amazon, Menards, Lowe's, Ace Hardware, and Home Depot—during Q1 2026 (January–March). Amazon dominated as the leading sales channel, capturing 50.5% of Hercules' total revenue share, more than double the next closest retailer. Menards followed with a 21.1% share, while Lowe's accounted for 14.2%, together making up over 85% of the brand's tracked revenue. Notably, Hercules experienced a significant 25.1% revenue decline over the period, accompanied by a 36.2% drop in average price, suggesting increased promotional activity or a shift in product mix. Home Depot represented the smallest share at just 5.0%, indicating potential room for growth in that channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 36% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Hercules on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Hercules.
BY REVENUE
$325.90
Price
$166K
Revenue
$128.44
Price
$88K
Revenue
