GRIPS CUSTOMERS & RESEARCH PARTNERS
Hercules, a subsidiary of American Tire Distributors, demonstrates strong in-store retail performance across multiple channels, with Amazon commanding nearly half of all revenue share at 48.1% according to Grips Intelligence data from January through August 2026. The brand experienced robust growth momentum, with revenue climbing 16.5% over the tracked period and average prices increasing 16.9%, reflecting strong consumer demand and pricing power. Beyond Amazon's dominance, Lowe's and Menards represent significant secondary channels at 21.5% and 14.7% revenue share respectively, indicating a diversified retail footprint. Price increases accelerated notably in the most recent month tracked, with average prices reaching $14.69 and climbing 15.8% month-over-month, suggesting sustained pricing momentum heading into the fall season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Hercules on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Hercules.
BY REVENUE
Hercules sells 58% online and 42% offline. Online runs through 3 channels; offline through 3. Online share has moved from 19% in Apr to 63% in Aug.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 481K ratings on 5 channels, Hercules averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 481K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$293.61
Price
$130K
Revenue
$126.14
Price
$83K
Revenue
$139.99
Price
$65K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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