GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Hercules maintained an average product price of $14.90 across five major retailers tracked from January to May 2026. Amazon dominated Hercules' revenue share at 54.0%, more than the combined share of its next two largest retail partners, Menards (18.2%) and Lowes (14.8%). Notably, Hercules experienced an overall revenue decline of 9.6% during the March to May 2026 period, signaling potential headwinds for the brand. Despite the revenue dip, the brand's average price trended upward with a 1.4% increase over the same period, suggesting a shift toward higher-priced product sales or strategic price adjustments. Ace Hardware (8.2%) and Home Depot (4.4%) rounded out the retailer mix, highlighting Hercules' broad but Amazon-heavy distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Hercules on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Hercules.
BY REVENUE
Hercules sells 55% online and 45% offline. Online runs through 3 channels; offline through 3.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 541K ratings on 5 channels, Hercules averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 541K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$141.05
Price
$223K
Revenue
$338.92
Price
$176K
Revenue
$126.40
Price
$59K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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