GRIPS CUSTOMERS & RESEARCH PARTNERS
Rockwell, owned by Positec Tool Corporation, demonstrated strong in-store momentum with revenue growing 14.2% year-to-date through August 2026 according to data from Grips Intelligence. The brand maintained a heavily concentrated retail footprint, with Menards commanding 80.0% of channel revenue share, followed by Lowe's at 15.7% and Amazon at just 4.0%. Average product pricing increased 2.3% since the beginning of the tracked period, reaching $21.47, signaling consistent value positioning across the portfolio. Recent quarterly performance showed robust month-over-month expansion, with 12.9% revenue growth in the most recent measured period, reflecting strong consumer demand at physical retail locations.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rockwell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwell.
BY REVENUE
Rockwell sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 28K ratings on 3 channels, Rockwell averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.95
Price
$144K
Revenue
$33.37
Price
$121K
Revenue
$23.12
Price
$92K
Revenue
$31.14
Price
$87K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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