Rockwell

Rockwell Market Overview

According to in-store data from Grips Intelligence, Rockwell generated the majority of its revenue through menards.com, which accounted for 83.7% of total revenue share between January and March 2026 across Menards, Lowe's, Amazon, and Home Depot. Lowes.com followed as a distant second with 12.8% of revenue share, while Amazon and homedepot.com contributed minimally at 1.7% and 1.5%, respectively. The brand's average product price during this period stood at $23.19, though pricing showed a downward trend with a 7.3% overall decrease. Despite a modest 3.3% month-over-month revenue uptick in the most recent month, Rockwell experienced a notable 21.3% revenue decline over the full quarter. This heavy concentration in a single retail channel, combined with falling prices, suggests Rockwell may benefit from diversifying its retail distribution strategy.