GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rockwell generated the majority of its revenue through menards.com, which accounted for 80.0% of total revenue share between January and May 2026, followed by lowes.com at 13.6% and Amazon at 5.3%. The brand's average product price during this period stood at $22.09, reflecting a 3.4% overall decrease in average pricing. Rockwell experienced a notable revenue decline of 22.4% over the tracked period, signaling potential challenges in maintaining sales momentum across its key retail channels. The most recent month showed a 12.1% month-over-month revenue drop, suggesting an accelerating downward trend worth monitoring. This data, sourced from Grips Intelligence, covers performance across three major retailers during the first five months of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rockwell on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rockwell.
BY REVENUE
Rockwell sells 9% online and 91% offline. Online runs through 3 channels; offline through 2.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 28K ratings on 3 channels, Rockwell averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$40.93
Price
$140K
Revenue
$33.35
Price
$120K
Revenue
$23.68
Price
$84K
Revenue
$31.26
Price
$73K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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