GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Ginsey generates the vast majority of its revenue through Amazon, which accounts for 96.0% of its retail share, with Menards.com capturing the remaining 3.6%. The brand's average product price stands at $15.48, though pricing has trended upward with a 5.2% increase over the tracked period. Despite rising prices, Ginsey's revenue has declined by 9.7% over the same timeframe, suggesting potential volume softness. Among its top-performing products on Amazon, the Bluey Playtime Floor Potty Trainer commands the highest price point at $31.10. Ginsey's heavy reliance on a single retail channel presents both a concentration risk and an opportunity for strategic diversification across additional retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ginsey on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ginsey.
BY REVIEW COUNT
Across 104K ratings on 2 channels, Ginsey averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 104K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.97
Price
$190K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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