GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Heat Hog demonstrates an extremely concentrated retail distribution, with Menards commanding 97.6% of the brand's revenue share compared to just 2.4% at Home Depot. The brand's average product price stands at $67.62 across tracked retailers during this period. Notably, Heat Hog experienced a significant revenue decline of 81.5% over the March to May 2026 timeframe, suggesting strong seasonality effects as the heating season winds down. Despite the revenue drop, the brand's average price increased by 25.4% over the same period, indicating a shift toward higher-priced product sales. This heavy reliance on a single retailer, combined with seasonal revenue volatility, presents both a challenge and an opportunity for Heat Hog's market positioning strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 81% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Heat Hog on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Heat Hog.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis