GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Blue Monster generated the largest share of its revenue through menards.com at 48.1%, followed by lowes.com at 33.6%, making these two retailers responsible for over 80% of the brand's total revenue from January to May 2026 across five tracked retailers. The brand's average product price during this period stood at $5.92, reflecting a competitive price point within its category. Notably, acehardware.com captured 8.9% of revenue share, edging out homedepot.com at 6.8%, while Amazon trailed significantly at just 2.6%. Blue Monster's heavy concentration in specialty home improvement retailers like Menards and Lowe's suggests a strong alignment with professional and DIY-focused shopping channels. This distribution pattern highlights the brand's dependence on a narrow retail mix, with its top two partners driving the vast majority of sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Blue Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Monster.
BY REVENUE
Blue Monster sells 10% online and 90% offline. Online runs through 3 channels; offline through 3.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 17K ratings on 5 channels, Blue Monster averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
