GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Office Depot, Amazon, and Lowes.com, Iceberg demonstrated a notable retail presence with an average product price of $42.28. Office Depot emerged as the dominant retailer for the brand, commanding 50.7% of total revenue share, closely followed by Amazon at 44.1%. Interestingly, the brand experienced a significant 15.0% increase in average price over the tracked period, suggesting a shift toward premium positioning or changing product mix. Despite this price growth, overall revenue remained nearly flat with a marginal 0.3% decline, indicating that higher prices may have slightly tempered sales volume. Lowes.com accounted for just 5.1% of revenue share, highlighting a highly concentrated two-retailer distribution strategy for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Iceberg on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Iceberg.
BY REVENUE
Iceberg sells 38% online and 62% offline. Online runs through 2 channels; offline through 1.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 124K ratings on 3 channels, Iceberg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 124K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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