GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store and online retail data from January through August 2026 tracked by Grips Intelligence, Ideal Pet Products experienced significant headwinds with overall revenue declining 25.2% during the period, though average product pricing remained relatively stable at $114.40 with only a 2.3% decrease. The brand's distribution is heavily concentrated through Home Depot, which accounts for 69.1% of revenue share, with Amazon and Lowe's representing 20.7% and 10.2% respectively. The most recent monthly trend shows a 16.5% revenue drop, indicating accelerating pressure on performance in the final quarter. Top-performing SKUs command premium price points, with flagship patio insert pet doors ranging from $187 to $217 at retail.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ideal Pet Products on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ideal Pet Products.
BY REVIEW COUNT
Across 162K ratings on 3 channels, Ideal Pet Products averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 162K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$217.00
Price
$100K
Revenue
$194.57
Price
$29K
Revenue
$187.96
Price
$20K
Revenue
$188.12
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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