GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store and online data from January to August 2026, PetSafe, owned by private equity firm Clayton, Dubilier & Rice, demonstrates heavy reliance on Amazon, which captures 87% of total revenue according to Grips Intelligence. The brand faced headwinds during the analyzed period, with overall revenue declining 8% since the beginning of the year, though average product pricing remained relatively stable at $53.10. Beyond Amazon's dominance, Home Depot and Lowe's combined represent only 12.6% of revenue share, indicating a significant concentration risk in the brand's online distribution strategy. Product pricing across channels shows considerable variation, with premium offerings like wireless pet fence systems commanding prices above $240, while core litter products average between $25 and $75.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Petsafe on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Petsafe.
BY REVIEW COUNT
Across 16M ratings on 3 channels, Petsafe averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$71.77
Price
$6.6M
Revenue
$24.99
Price
$3.52M
Revenue
$73.49
Price
$2.89M
Revenue
$231.38
Price
$1.63M
Revenue
$139.99
Price
$1.05M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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