INIU

INIU Market Overview

According to in-store data from Grips Intelligence covering January to May 2026, INIU generates virtually all of its revenue through Amazon, which accounts for 99.6% of the brand's retail share. The brand maintains an accessible average product price of $24.00, with its top-selling items ranging from approximately $15 to $45. INIU demonstrated solid momentum during the tracked period, with overall revenue growing 7.8% and a notable 4.6% month-over-month increase in the most recent month. Meanwhile, average pricing remained relatively stable, dipping just 0.5% over the full period, suggesting consistent demand without heavy discounting. This Amazon-dominant distribution strategy, paired with steady revenue growth, positions INIU as a focused and efficiently scaled brand in its category.