GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Office Depot, iOttie maintains an average product price of $25.59. Amazon dominates as the brand's primary retail channel, commanding an impressive 81.4% of total revenue share, followed by Best Buy at 16.5% and Office Depot at 2.1%. The brand has experienced a notable 15.0% decline in revenue over the tracked period, signaling potential headwinds in consumer demand. Additionally, iOttie's average price has decreased by 6.7% during the same timeframe, suggesting increased competitive pricing pressure or promotional activity. These trends indicate that while iOttie retains strong distribution across major retailers, the brand faces challenges in sustaining both revenue growth and pricing power heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for iOttie on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for iOttie.
BY REVENUE
iOttie sells 77% online and 23% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Jan to 78% in May.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 873K ratings on 3 channels, iOttie averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 873K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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