GRIPS CUSTOMERS & RESEARCH PARTNERS
iOttie, a private company founded in 2010 and based in New York, demonstrated strong in-store retail presence across the first eight months of 2026, according to Grips Intelligence data. The brand's channel strategy was heavily skewed toward Amazon, which captured 77.8% of revenue, while Best Buy and Office Depot represented 19.6% and 2.6% respectively. Average product pricing remained stable at $24.96 throughout the period, with only a marginal 0.4% monthly decline noted in the most recent quarter. Overall revenue performance declined 3.9% since the beginning of the tracked period, reflecting broader market pressures in the accessories category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for iOttie on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for iOttie.
BY REVENUE
iOttie sells 75% online and 25% offline. Online runs through 1 channel; offline through 2.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 822K ratings on 3 channels, iOttie averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 822K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.95
Price
$480K
Revenue
$20.47
Price
$243K
Revenue
$24.65
Price
$126K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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