GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, JT Eaton generated nearly half (48.8%) of its revenue share through Ace Hardware between January and May 2026, making it the brand's dominant retail channel across the five tracked retailers. Amazon followed as the second-largest contributor at 18.8%, with Menards and Lowe's capturing 16.4% and 13.8% respectively, while Home Depot accounted for just 2.3% of revenue share. The brand maintained an accessible average product price of $6.73 during the tracked period. Notably, JT Eaton's average price saw a 7.6% decline over the March to May 2026 trend period, suggesting increased competitive pricing or a shift toward lower-priced product mix. Despite the pricing pressure, overall revenue showed modest growth of 0.8% across the same window, indicating resilient consumer demand for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for JT Eaton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for JT Eaton.
BY REVENUE
JT Eaton sells 32% online and 68% offline. Online runs through 3 channels; offline through 2. Online share has moved from 6% in Jan to 33% in May.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 165K ratings on 5 channels, JT Eaton averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 165K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$43.20
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
