GRIPS CUSTOMERS & RESEARCH PARTNERS
Roman, a division of privately-held Matrix Adhesives Group, generated in-store revenue across four major retail channels from January to August 2026, with Amazon commanding a dominant 72.7% share followed by Lowe's at 23.4%. The brand's average product price stood at $17.38 during the period, though pricing declined 12.8% overall since the beginning of the year. According to Grips Intelligence data, Roman experienced an 11.4% revenue decline over the tracking period, with month-over-month drops of 6.0% in the most recent measured interval. Home Depot and Ace Hardware represented minimal revenue contributors at 2.8% and 1.1% respectively, underscoring Amazon and Lowe's as the critical channels for Roman's performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Roman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Roman.
BY REVENUE
Roman sells 82% online and 18% offline. Online runs through 3 channels; offline through 2. Online share has moved from 21% in Apr to 83% in Aug.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 134K ratings on 4 channels, Roman averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 134K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.49
Price
$49K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
