GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across four major retailers, Roman commands a dominant presence with Amazon accounting for 81.6% of its total revenue share. Lowes.com follows as the second-largest channel at 15.0%, while Home Depot and Ace Hardware combine for just 3.4% of revenue. The brand's average product price sits at $19.16, reflecting an accessible price positioning across its retail footprint. Roman demonstrated strong momentum during the tracked period, with overall revenue growing 45.5%, signaling increasing consumer demand. This concentration of sales through Amazon suggests a heavily e-commerce-weighted distribution strategy, with significant room for growth across home improvement-focused retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 47% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Roman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Roman.
BY REVENUE
Roman sells 82% online and 18% offline. Online runs through 3 channels; offline through 2.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 183K ratings on 4 channels, Roman averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 183K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.45
Price
$36K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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