GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kingsford generated the largest share of its revenue through lowes.com (39.9%), followed by acehardware.com (29.7%) and Amazon (23.5%) during the January to May 2026 period across five tracked retailers. The brand's average product price stood at $13.41, reflecting a modest 1.2% decrease over the observed timeframe. Notably, Kingsford experienced significant revenue momentum, with a 56.1% overall revenue increase during the March to May 2026 trend period. Home Depot and Menards accounted for a combined 6.8% of revenue share, suggesting a highly concentrated distribution strategy favoring Lowe's and Ace Hardware. This data highlights Kingsford's strong seasonal growth trajectory heading into the peak grilling months of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 64% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kingsford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kingsford.
BY REVENUE
Kingsford sells 24% online and 76% offline. Online runs through 3 channels; offline through 3.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 517K ratings on 5 channels, Kingsford averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 517K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$261.56
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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