GRIPS CUSTOMERS & RESEARCH PARTNERS
Kingsford, owned by The Clorox Company (NYSE: CLX), generated revenue across three dominant in-store channels during the first eight months of 2026, with Lowe's commanding 35.2% share, Amazon capturing 30.4%, and Ace Hardware holding 29.0% according to Grips Intelligence data. The brand's average product price stood at $13.21, having increased 1.4% over the analysis period, while the most recent month showed a notable 3.8% price uptick despite broader revenue headwinds. Overall performance declined 12.3% since the beginning of the year, reflecting softer market conditions across its primary retail channels. Top-performing products ranged from $10.29 to $14.54 in average price, with charcoal briquettes and grill tools representing key offerings in the portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kingsford on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kingsford.
BY REVENUE
Kingsford sells 31% online and 69% offline. Online runs through 3 channels; offline through 3. Online share has moved from 4% in Apr to 40% in Aug.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 430K ratings on 5 channels, Kingsford averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 430K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.07
Price
$622K
Revenue
$10.92
Price
$389K
Revenue
$10.15
Price
$283K
Revenue
$13.79
Price
$83K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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