GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Lego maintained an average product price of $39.52 across tracked retailers. Amazon dominated as the primary sales channel, capturing an overwhelming 99.4% of Lego's revenue share during this period. However, the brand experienced a notable revenue decline of 25.6% over the tracked timeseries, signaling potential headwinds in consumer demand or shifting market dynamics. Despite the revenue downturn, Lego's average price showed resilience with a 5.4% month-over-month increase in the most recent period, suggesting the brand is holding firm on its pricing strategy. Premium and collector-oriented sets, with price points ranging up to $387.83, continue to anchor Lego's high-value product portfolio on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Lego on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Lego.
BY REVIEW COUNT
Across 12M ratings on 1 channel, Lego averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.82
Price
$3.05M
Revenue
$360.07
Price
$2.39M
Revenue
$169.99
Price
$2.34M
Revenue
$199.99
Price
$1.53M
Revenue
$16.74
Price
$1.1M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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