GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Lego generated nearly all of its tracked revenue through Amazon, which accounted for 99.5% of retailer share between January and March 2026. The brand's average product price during this period stood at $40.68, though pricing showed a downward trend with a 12.7% overall decrease across the quarter. Revenue performance also declined significantly, dropping 68.1% over the tracked period, signaling potential seasonal softening or shifting consumer demand. Lego's top-selling products on Amazon spanned a wide price range, from the $39.64 Classic Large Creative Brick Box to the $392.03 Marvel Super Heroes Daily Bugle set, highlighting the brand's broad market positioning. These trends suggest a challenging Q1 2026 for Lego across the tracked retail landscape, making it a key brand to watch in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 68% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Lego on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Lego.
BY REVENUE
$39.64
Price
$4.79M
Revenue
$392.03
Price
$4.66M
Revenue
$165.04
Price
$2.29M
Revenue
$269.95
Price
$2.16M
Revenue
