GRIPS CUSTOMERS & RESEARCH PARTNERS
Liquid-Plumr, a brand of The Clorox Company (NYSE: CLX), shows a diversified in-store retail presence with Amazon commanding 35.7% of revenue share, followed by Lowe's at 24.6% and Ace Hardware at 23.6% across the 2026 year-to-date period. According to Grips Intelligence data from January through August 2026, the brand experienced a 6.0% overall revenue decline, with average product pricing holding relatively stable at $8.44 despite a modest 1.1% decrease since the start of the tracked period. The most recent monthly trend showed a 6.3% revenue drop, indicating ongoing softness in demand. Menards rounds out the top retail channels at 15.7% revenue share, demonstrating strong multi-channel distribution despite the overall market headwinds.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Liquid-Plumr on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Liquid-Plumr.
BY REVENUE
Liquid-Plumr sells 35% online and 65% offline. Online runs through 3 channels; offline through 3.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 164K ratings on 4 channels, Liquid-Plumr averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 164K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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