GRIPS CUSTOMERS & RESEARCH PARTNERS
Rid-X, owned by Reckitt Benckiser Inc. (LSE: RKT), demonstrated solid in-store performance across the 2026 data period, with revenue growing 5.3% overall while maintaining an average product price of $16.20. Amazon dominated the channel mix with 52.1% of revenue share, followed by acehardware.com (20.5%), Lowe's (17.4%), and Menards (9.6%), according to Grips Intelligence data. The brand's average price increased 3.6% across the tracked period, indicating favorable pricing momentum despite a slight 2.9% month-over-month dip in the most recent timeframe. The product portfolio shows strong variation, with the Rid-X Pro line commanding premium pricing at $28.03 while entry-level options like the 10-oz variant retail at $10.19. Overall, Rid-X maintains a diversified retail presence with Amazon serving as the clear revenue anchor across the January-August 2026 window.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rid-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rid-X.
BY REVENUE
Rid-X sells 54% online and 46% offline. Online runs through 2 channels; offline through 3. Online share has moved from 5% in Apr to 60% in Aug.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 153K ratings on 4 channels, Rid-X averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 153K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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