GRIPS CUSTOMERS & RESEARCH PARTNERS
LubriMatic, owned by Pritzker Private Capital, generated revenue across in-store channels from January through August 2026, according to Grips Intelligence data. Ace Hardware dominated the brand's channel mix with 51.2% of revenue share, followed by Lowe's at 40.5%, while Amazon captured 8.2%, indicating a predominantly traditional retail footprint. The brand experienced significant headwinds during the analysis period, with average product pricing declining 9.1% year-to-date to $15.24, reflecting broader competitive pressure in the category. Recent momentum deteriorated sharply, with revenue dropping 21.2% since the start of the period and average prices falling 52.4% in the most recent month tracked, signaling ongoing challenges in maintaining pricing power across distribution partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for LubriMatic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LubriMatic.
BY REVENUE
LubriMatic sells 50% online and 50% offline. Online runs through 2 channels; offline through 1. Online share has moved from 27% in Apr to 33% in Aug.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 59K ratings on 3 channels, LubriMatic averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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