GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, LubriMatic generated the majority of its revenue through Ace Hardware, which accounted for 72.6% of total revenue share between January and May 2026, followed by Lowe's at 21.5% and Amazon at just 5.3%. The brand's average product price stood at $12.09 across all tracked retailers during this period. Notably, LubriMatic experienced a strong overall revenue growth of 15.2% over the tracked months, signaling increasing consumer demand. Average pricing also trended upward, rising 11.1% overall, suggesting the brand has been able to command higher price points without dampening sales momentum. With nearly three-quarters of its revenue concentrated at Ace Hardware, LubriMatic's retail distribution strategy remains heavily weighted toward the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for LubriMatic on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LubriMatic.
BY REVENUE
LubriMatic sells 28% online and 72% offline. Online runs through 2 channels; offline through 1.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 11K ratings on 3 channels, LubriMatic averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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