GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across four major retailers, Kroil demonstrates a strong market presence with Amazon commanding a dominant 69.7% share of the brand's total revenue. Ace Hardware and Menards follow as secondary channels, holding 14.2% and 13.4% revenue share respectively, while Home Depot accounts for just 2.7%. The brand's average product price sits at $30.27, though pricing has seen a modest 3.3% decline over the tracked period. With nearly 70% of revenue concentrated in a single marketplace, Kroil's distribution strategy appears heavily weighted toward Amazon over traditional home improvement retailers. This revenue concentration paired with a slight overall revenue dip of 1.1% suggests potential opportunities for the brand to diversify its retail channel mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kroil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kroil.
BY REVENUE
Kroil sells 69% online and 31% offline. Online runs through 2 channels; offline through 2. Online share has moved from 6% in Jan to 77% in May.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 314K ratings on 4 channels, Kroil averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 314K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.99
Price
$177K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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